B2B SaaS Company - Google Ads Restructure
Rebuilt a sprawling, poorly segmented Google Ads account from the ground up.
Reviewed by Amit Sharma, Founder & IT Head· Content reviewed Sep 2026
The background
Years of ad-hoc campaign creation had left overlapping keywords bidding against each other and no clean attribution by product line. We consolidated the account structure around actual buyer intent and rebuilt conversion tracking to match.
As with every engagement, the work started with a specific, checkable problem rather than a general goal - the numbers below are what changed once that problem was actually fixed, not a summary of activity along the way.
Results
Cost per qualified lead down 37%
Wasted spend on overlapping keywords cut to near zero
Pipeline-attributed revenue up 24% quarter over quarter
Client-identifiable details are anonymized under NDA; figures reflect this specific engagement and aren't a projection for future clients. See every measured result.
How we got there
01
Diagnose
We start from the account, catalog or workflow as it actually is, not a generic checklist - identifying the specific, checkable problem before proposing a fix.
02
Execute
The same team that ran the diagnosis does the work, so nothing gets lost translating a plan from one team to another.
03
Report
Progress is reported against the original problem, on a schedule agreed up front, so a result is confirmed rather than assumed.
REVIEWED FOR ACCURACY BY
Amit Sharma Founder & IT Head, eData4You
Figures and process details on this page last verified Sep 2026
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