Performance Marketing & Creative
SEO, paid media and the creative that fuels them - one full-funnel strategy across every channel, run for return, not reach.
+184% Traffic growth, client example · 2.1x → 4.6x ROAS, client example · +38% Conversion lift, client example · 17+ Years In Operation · 100+ Ecommerce Brands Served Across India, the US, and Europe · 150+ Projects Delivered · 25+ Remote Team Members
In short
- What it is
- eData4You's Performance Marketing & Creative service covers SEO, paid media and the creative that fuels them - one full-funnel strategy across every channel, run for return, not reach.
- Who it's for
- Brands with real ad spend who need it managed to a return target, rather than simply "more traffic" - especially once you're running multiple channels and touchpoints and need one strategic view instead of a dozen disconnected reports.
- A real result
- ACoS dropped from 48% to 22% in 60 days. Shopify DTC Brand - PPC Turnaround
Overview
We plan and run acquisition as one full-funnel strategy, not a stack of disconnected channels: SEO structured for how ecommerce actually ranks, paid media across Google, Meta, Amazon, TikTok and beyond managed to a target ROAS, the photography, video and ad creative those channels actually run on, and the attribution, dashboards and quarterly planning that tie spend, catalog and storefront decisions into one view instead of a dozen separate login screens.
SEO strategy and technical implementation
Google Ads, Meta Ads and Amazon Ads
Cross-channel paid social - TikTok, Pinterest, LinkedIn and beyond
Product, lifestyle and ad creative production
Conversion tracking, attribution and analytics dashboards
Quarterly growth planning and channel prioritization
Unified performance reporting across every channel
Market and competitor analysis
Omnichannel Funnel Integration
Ecommerce Marketing
D2C Growth Marketing
Sample record
Same ad account, before the rebuild - spend climbing while ROAS quietly slips and rankings sit stuck on page two.
What performance marketing & creative problems actually cost
What performance marketing & creative problems actually cost
Ad spend climbing while ROAS quietly slips
- Business impact
- Growing budgets returning less each month without an obvious cause
- Our solution
- Campaigns managed to a target ROAS across Google, Meta, Amazon and TikTok
- Expected outcome
- Spend held accountable to an agreed return, rather than only volume
SEO rankings stuck despite regular content output
- Business impact
- Content investment not converting into organic visibility
- Our solution
- Technical SEO audit and strategy built for how ecommerce actually ranks
- Expected outcome
- A structured plan replacing output for its own sake
Campaigns optimized for clicks, not revenue
- Business impact
- Traffic volume up while actual sales stay flat
- Our solution
- Full-funnel strategy connecting creative, media and conversion tracking
- Expected outcome
- Channels judged and adjusted against revenue, not click volume
No clear read on which channel or touchpoint is working
- Business impact
- Budget allocated on instinct rather than evidence
- Our solution
- Conversion tracking and multi-touch attribution set up and audited
- Expected outcome
- A shared, accurate view of what's actually driving sales
Channels optimized individually with no shared strategy
- Business impact
- Channels compete with each other instead of working together
- Our solution
- One full-funnel strategy and quarterly planning across every channel
- Expected outcome
- Channel decisions made against one plan, not five separate ones
Reporting that's accurate per-channel but useless side-by-side
- Business impact
- No single view to make a cross-channel budget decision from
- Our solution
- Unified performance reporting and dashboards across every channel
- Expected outcome
- One report leadership can actually act on
What's included
What's included
Marketplaces & platforms
Where to start
How can we help you get found?
Check whatever's relevant - we'll reply with a plan for those specifically, not a generic pitch.
Client profile
Brands with real ad spend who need it managed to a return target, rather than simply "more traffic" - especially once you're running multiple channels and touchpoints and need one strategic view instead of a dozen disconnected reports.
Signals we watch for
- Ad spend climbing while ROAS quietly slips
- SEO rankings stuck despite regular content output
- Campaigns optimized for clicks, not revenue
- No clear read on which channel - or which touchpoint in the journey - is actually working
- Channels optimized individually with no shared strategy
- Reporting that's accurate per-channel but useless side-by-side
- Conversion tracking and attribution that doesn't hold up once a customer touches more than one channel
How we work
A Clear and Accountable Delivery Process
Every engagement follows four structured phases. The same team remains responsible from initial assessment through implementation and reporting, ensuring continuity, context, and accountability.
Audit
We assess your current marketplaces, storefronts, listings, campaigns, data, systems, and workflows to identify inefficiencies, risks, and missed opportunities.
Plan
We prepare a clearly scoped plan with agreed priorities, responsibilities, deliverables, and timelines before execution begins.
Execute
The team that understands and scopes your requirements carries out the work. Your engagement is not handed to an unfamiliar junior team after the agreement is signed.
Report
You receive regular reporting focused on the operational and commercial metrics that matter to your business, rather than surface-level activity or vanity metrics.
Engagement models
Project-based
A defined scope, deliverable and timeline. Best for a single launch, migration, or audit-and-fix.
Retainer
Ongoing monthly work against a recurring set of channels or tasks, for teams that need continuous coverage.
Dedicated team
Staff placed directly into your operation, working your hours and systems, when the gap is capacity rather than a defined project.
Why brands trust us
Why brands trust us
Selected work
Shopify DTC Brand - PPC Turnaround
A ground-up rebuild of campaign structure, keyword targeting and bidding strategy across the brand's paid channels.
- ACoS dropped from 48% to 22% in 60 days
- ROAS improved 2.1× to 4.6×
- Saved roughly $18,000/month in wasted spend
B2B SaaS Company - Google Ads Restructure
Years of ad-hoc campaign creation had left overlapping keywords bidding against each other and no clean attribution by product line. We consolidated the account structure around actual buyer intent and rebuilt conversion tracking to match.
- Cost per qualified lead down 37%
- Wasted spend on overlapping keywords cut to near zero
- Pipeline-attributed revenue up 24% quarter over quarter
Skincare Brand - Meta Ads Creative Testing
The brand's Meta ad performance was declining month over month as the same handful of creatives fatigued with no replacement pipeline. We set up a structured testing cadence - new concepts, hooks and formats tested weekly against a control.
- ROAS recovered from 1.6x to 3.2x within two months
- Winning creative identified in under 5 days on average, down from ad-hoc guessing
Related services
Comparisons
Why choose eData4You
- One accountable team - the same people who scope the work deliver it
- 17+ years in operation, 100+ global clients
- Distributed across India, North America & Europe for real-time coverage
- Transparent engagement models, no lock-in surprises
Industries we serve
Keep exploring
Guides on this topic
- Performance Marketing & CreativePaid Ads Strategy Guide: How to Plan Campaigns That Drive Profitable Growth
- Performance Marketing & CreativeBeyond Posting: How to Turn Social Media Activity Into Real Marketing Growth
- Performance Marketing & CreativeROAS and CAC Guide: How to Measure Paid Marketing Profitability Correctly
Frequently asked questions
Frequently asked questions
SEO, plus paid media across Google Ads, Meta Ads, Amazon Ads, TikTok, Pinterest, LinkedIn and beyond - run as one full-funnel strategy, not separate silos.
Both - creative development and testing are part of the paid social work, alongside campaign structure and bidding.
A target ROAS, not impression volume. Campaigns are managed to a return target agreed upfront, instead of only throttled up or down.
Conversion tracking and multi-touch attribution are set up and audited first, so reporting reflects the real customer journey instead of over- or under-crediting any one channel.
Quarterly by default for planning, with lighter monthly check-ins against performance reporting.
A management fee scoped to ad spend and channel count, agreed before work starts.
REVIEWED FOR ACCURACY BY
Amit Sharma Founder & IT Head, eData4You
Figures and process details on this page last verified Sep 2026
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Let's talk it through
Tell us where things stand with performance marketing & creative and we'll respond with next steps, no forms, no waiting in a queue.
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- No long-term contract to start the conversation
