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Marketplace Comparison

Amazon vs Walmart Marketplace: Which Should You Sell On?

Q: Can I sell on both Amazon and Walmart at the same time?

Yes. Most sellers who expand to Walmart continue to sell on Amazon. The platforms serve different buyer demographics and the incremental revenue typically justifies the management overhead — especially if you already have listings optimised for Amazon.

Q: Is it harder to get approved as a Walmart Marketplace seller?

Walmart has a vetting process that includes reviewing your business history, product catalog, fulfillment capabilities, and pricing. Not everyone is approved. Amazon is open to most sellers with minimal upfront vetting.

Q: Are Amazon fees higher than Walmart fees?

Generally yes. Amazon charges a referral fee (6–20%) plus optional FBA fees. Walmart charges a referral fee only (no monthly subscription fee), typically 6–20%. The absence of a monthly seller fee and no FBA equivalent makes Walmart cheaper in some categories.

Amazon has more buyers. Walmart has less competition. The right choice — or whether to sell on both — depends on your category, margins, and growth stage.

Amazon Management Walmart Management

200M+

Amazon monthly US visitors

120M+

Walmart.com monthly US visitors

9.7M

Amazon active sellers worldwide

150K+

Walmart Marketplace sellers

Factor	Amazon	Walmart
Monthly seller fee	$39.99/month (Professional)	None
Referral fee range	6–20% by category	6–20% by category
Seller approval	Open to most sellers	Application + vetting required
Monthly unique visitors	~200 million (US)	~120 million (US)
Buy Box competition	Highly competitive (millions of sellers)	Less saturated — easier to win
Fulfillment program	FBA (fully managed)	WFS (Walmart Fulfillment Services)
Third-party ads	Sponsored Products, Brands, Display	Walmart Connect (growing)
Listing creation	Detailed — A+ Content, keywords	Simpler — growing attribution tools
Seller support quality	Large but inconsistent	Smaller but often more responsive
Brand Registry	Yes — Brand Registry + A+	Brand Portal (less developed)
International reach	US, CA, UK, EU, AU, JP, and more	US primary; Mexico growing
Returns management	FBA handles; FBM is seller-managed	WFS handles; Seller-managed for non-WFS
Best for	Scale, visibility, brand building	Lower competition, household / value items

Frequently Asked Questions

Can I sell on both Amazon and Walmart at the same time?

Yes. Most sellers who expand to Walmart continue selling on Amazon. The platforms serve different buyer demographics and incremental revenue typically justifies the management overhead.

Is it harder to get approved as a Walmart Marketplace seller?

Walmart has a vetting process that reviews your business history, product catalog, and fulfillment capabilities. Not everyone is approved. Amazon is open to most sellers with minimal upfront vetting.

Are Amazon fees higher than Walmart fees?

Generally yes. Amazon charges a $39.99/month fee plus referral fees. Walmart charges referral fees only with no monthly subscription fee, making it cheaper in some categories.

Which marketplace has better seller support?

Walmart's seller support team is smaller but many sellers report faster and more personalised responses. Amazon support is large but inconsistent, with complex escalation paths.

Sell on Amazon, Walmart, or both?

eData4You manages Amazon and Walmart seller accounts end-to-end — listings, ads, inventory, orders, and account health.

Amazon Services Walmart Services

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50+Services

10+Platforms

16Industries

19Free Tools

Retail & EcommerceManufacturing & IndustrialFashion & ApparelConsumer GoodsFood & BeverageHealthcare & WellnessTechnology & SaaSLogistics & Supply ChainAutomotiveStartupsB2B CommerceWholesale & DistributionFinance & InsuranceReal EstateLegal ServicesEducation & Training

Marketplace Comparison

Amazon vs Walmart Marketplace: Which Should You Sell On?

Amazon has more buyers. Walmart has less competition. The right choice — or whether to sell on both — depends on your category, margins, and growth stage.

Amazon Management Walmart Management

200M+

Amazon monthly US visitors

120M+

Walmart.com monthly US visitors

9.7M

Amazon active sellers worldwide

150K+

Walmart Marketplace sellers

Factor	Amazon	Walmart
Monthly seller fee	$39.99/month (Professional)	None
Referral fee range	6–20% by category	6–20% by category
Seller approval	Open to most sellers	Application + vetting required
Monthly unique visitors	~200 million (US)	~120 million (US)
Buy Box competition	Highly competitive (millions of sellers)	Less saturated — easier to win
Fulfillment program	FBA (fully managed)	WFS (Walmart Fulfillment Services)
Third-party ads	Sponsored Products, Brands, Display	Walmart Connect (growing)
Listing creation	Detailed — A+ Content, keywords	Simpler — growing attribution tools
Seller support quality	Large but inconsistent	Smaller but often more responsive
Brand Registry	Yes — Brand Registry + A+	Brand Portal (less developed)
International reach	US, CA, UK, EU, AU, JP, and more	US primary; Mexico growing
Returns management	FBA handles; FBM is seller-managed	WFS handles; Seller-managed for non-WFS
Best for	Scale, visibility, brand building	Lower competition, household / value items

Frequently Asked Questions

Can I sell on both Amazon and Walmart at the same time?

Yes. Most sellers who expand to Walmart continue selling on Amazon. The platforms serve different buyer demographics and incremental revenue typically justifies the management overhead.

Is it harder to get approved as a Walmart Marketplace seller?

Walmart has a vetting process that reviews your business history, product catalog, and fulfillment capabilities. Not everyone is approved. Amazon is open to most sellers with minimal upfront vetting.

Are Amazon fees higher than Walmart fees?

Generally yes. Amazon charges a $39.99/month fee plus referral fees. Walmart charges referral fees only with no monthly subscription fee, making it cheaper in some categories.

Which marketplace has better seller support?

Walmart's seller support team is smaller but many sellers report faster and more personalised responses. Amazon support is large but inconsistent, with complex escalation paths.

Sell on Amazon, Walmart, or both?

eData4You manages Amazon and Walmart seller accounts end-to-end — listings, ads, inventory, orders, and account health.

Amazon Services Walmart Services

Marketplace & Operations

Ecommerce Development

Marketing, SEO & AI Search

Content & Creative

E Commerce Operations

Web & App Development

AI & Search Optimization

Data Services

Quick Commerce

WordPress & Support

Conversion & Social Growth

Remote Teams

Sell on Marketplaces

Build & Manage Your Store

Quick Commerce Channels

Advertising & Growth Channels

Home Improvement Marketplaces

Ecommerce & Retail

Technology & Finance

Professional Services

Consumer & Lifestyle

Ecommerce Verticals

Executive & Administrative Support

Customer & Sales Support

Business Operations Support

Finance & Accounting Support

Research & Analytics Support

Creative & Content Support

Technical Support Services

Logistics & Operations Support

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Amazon vs Walmart Marketplace: Which Should You Sell On?

Frequently Asked Questions

Can I sell on both Amazon and Walmart at the same time?

Is it harder to get approved as a Walmart Marketplace seller?

Are Amazon fees higher than Walmart fees?

Which marketplace has better seller support?

Sell on Amazon, Walmart, or both?

Company

Services

Support

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Amazon vs Walmart Marketplace: Which Should You Sell On?

Frequently Asked Questions

Can I sell on both Amazon and Walmart at the same time?

Is it harder to get approved as a Walmart Marketplace seller?

Are Amazon fees higher than Walmart fees?

Which marketplace has better seller support?

Sell on Amazon, Walmart, or both?