Marketplace News & Updates

EtsyMedium impactOctober 22, 2026

Etsy now asks for at least one unedited photo of the actual item in most listings, bars bot-generated listings and bans AI-made patterns, recipes and other how-to guides.

AmazonHigh impactOctober 20, 2026

According to an email sent to sellers, from December 18, 2026 most US seller-fulfilled returns need a prepaid return label within seven days, or Amazon may refund the buyer and charge the seller.

AmazonHigh impactOctober 13, 2026

Seller-news sites report that Amazon is telling some sellers their ASINs will move to a different fee category from October 31, which can change fees even when the listing looks the same.

AmazonHigh impactOctober 6, 2026

From October 15, 2026 to January 14, 2027, Amazon adds a holiday peak surcharge to FBA, Remote Fulfillment with FBA, Multi-Channel Fulfillment and Buy with Prime fees, averaging $0.32 more per unit.

AmazonHigh impactOctober 6, 2026

From November 2, 2026, sellers with products in categories that have enhanced safety listing requirements must hold $1 million of commercial liability cover, whatever their monthly sales.

AmazonMedium impactSeptember 30, 2026

Starting September 30, 2026, applicable seller-fulfilled sellers must maintain at least a 90% Business Hour Delivery Rate on orders shipped to commercial addresses, or risk losing Amazon Business eligibility.

AmazonHigh impactSeptember 23, 2026

On September 23, 2026 Amazon announced a Selling Partner plugin that lets sellers check inventory, change prices and update listings from Amazon Quick or, in beta, from Claude.

WalmartMedium impactAugust 1, 2026

Walmart's revised Marketplace Seller Code of Conduct targets account switching, account brokering and unauthorized access, and says attempts to bypass the rules can mean suspension or termination.

AmazonHigh impactJuly 27, 2026

Effective July 27, 2026, titles in covered categories are capped at 75 characters, with a separate 125-character Item Highlights field absorbing content that used to be crammed into the title.

AmazonHigh impactJuly 1, 2026

Rolling out through the rest of 2026, Amazon is folding the standalone Featured Offer eligibility check into its main Buy Box logic, changing how some previously-ineligible offers now compete for it.

ShopifyHigh impactJune 26, 2026

Shopify's import tax and duty calculation now supports the EU's flat EUR 3 customs handling charge on low-value parcels, letting merchants collect it at checkout instead of surprising EU customers at delivery.

EtsyMedium impactJune 22, 2026

From June 22, 2026, the regulatory fee percentage Etsy adds to cover local digital-services taxes rose in the UK, France, Italy and Spain - with France's rate more than doubling. Core listing and transaction fees stayed unchanged.

eBayMedium impactJune 8, 2026

A new eBay policy requires sellers to use trackable shipping services so buyers get timely, reliable delivery visibility throughout an order - untracked shipping methods increasingly fall outside seller protection.

eBayMedium impactMay 13, 2026

Beginning May 13, 2026, buyers on eBay's US marketplace can no longer cancel a winning auction bid, bringing eBay auctions closer to a traditional binding-bid format and reducing seller exposure to last-minute cancellations.

TikTok ShopHigh impactMay 12, 2026

Sellers scoring below 70 on the new performance system lose access to promotional campaigns and Featured Seller badges, tying visibility features directly to fulfillment and service metrics for the first time.

AmazonHigh impactApril 1, 2026

Effective April 2026, standard-size, non-peak FBA storage rates rose from $0.87 to $0.92 per cubic foot - a modest per-unit increase that adds up quickly for sellers carrying slow-moving inventory.

AmazonMedium impactMarch 4, 2026

An update to Amazon's Business Solutions Agreement, effective March 4, 2026, adds a standalone Agent Policy governing any automated software or AI agents that access Amazon Services on a seller's behalf.

EtsyMedium impactFebruary 10, 2026

As part of a wider tightening of originality rules, Etsy now requires sellers to disclose when artificial intelligence played a role in creating a digital product, alongside a new ban on real fur across the marketplace.

WalmartHigh impactJanuary 15, 2026

Walmart's 2026-27 New Seller Savings offer takes 20%, 30% or 40% off referral fees depending on sales, up to $72,000 in total, for first-time sellers who start after February 1, 2026.