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TikTok ShopHigh impact

TikTok Shop Launches a Mandatory Seller Performance Score

Sellers scoring below 70 on the new performance system lose access to promotional campaigns and Featured Seller badges, tying visibility features directly to fulfillment and service metrics for the first time.

tiktokshop.com/policy-updates
PlatformTikTok Shop
ImpactHigh
EffectiveMay 12, 2026
StatusAction needed

What's changing

The performance score blends fulfillment speed, customer service responsiveness, and return or complaint rates into a single number, and falling below 70 immediately removes access to promotional tools many sellers rely on for discovery. Unlike a warning-based system, this ties visibility features directly and automatically to the score, with no manual appeal step before access is lost.

Who's affected: All TikTok Shop sellers - the score applies account-wide, and losing promotional access can meaningfully reduce a shop's visibility even if individual listings are otherwise fine.

What to do about it

  • Check your current seller performance score in TikTok Shop Seller Center before any campaign is at risk.
  • Prioritize fixing the specific metric dragging the score down rather than improving everything at once.
  • Build a buffer above 70, since normal order-volume fluctuation could otherwise push a borderline score under.
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