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AmazonHigh impact

Amazon Shortens Product Title Limit to 75 Characters

Effective July 27, 2026, titles in covered categories are capped at 75 characters, with a separate 125-character Item Highlights field absorbing content that used to be crammed into the title.

amazon.com/policy-updates
PlatformAmazon
ImpactHigh
EffectiveJuly 27, 2026
StatusAction needed

What's changing

Titles currently running longer than 75 characters in the covered categories need to be trimmed before the deadline, with the removed content redistributed into the new Item Highlights field instead of simply lost. Amazon has framed this as part of a broader push toward cleaner, more scannable search results, not a one-off cleanup.

Who's affected: Sellers with existing long-form titles in the affected categories - especially those who stuffed keywords into titles rather than bullet points.

What to do about it

  • Audit current titles for length and flag anything exceeding the new 75-character cap.
  • Move overflow keyword content into the new Item Highlights field rather than deleting it outright.
  • Recheck search ranking after the cutover, since a shortened title changes which queries it matches.
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