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AmazonMedium impact

Amazon Introduces Formal AI Agent Policy for Sellers

An update to Amazon's Business Solutions Agreement, effective March 4, 2026, adds a standalone Agent Policy governing any automated software or AI agents that access Amazon Services on a seller's behalf.

amazon.com/policy-updates
PlatformAmazon
ImpactMedium
EffectiveMarch 4, 2026
StatusMonitor

What's changing

The new Agent Policy formally defines what automated software and AI agents are allowed to do when interacting with Amazon Services on a seller's behalf - covering everything from repricing bots to AI-assisted listing tools. It responds to the growing use of third-party AI tools in seller operations, aiming to draw a clear line before informal use turns into a policy violation.

Who's affected: Sellers using third-party automation or AI tools for repricing, listing management, customer messaging, or similar tasks connected to Seller Central.

What to do about it

  • Review the tools and integrations your business uses that touch Seller Central via API or automation.
  • Confirm each third-party tool vendor has updated its own compliance with the new Agent Policy.
  • Avoid adopting new automation against Amazon Services without checking the policy first.
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