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Returns & Reverse Logistics

RMA (Return Merchandise Authorization)

The approval and tracking number issued before a customer is allowed to send a product back.

ecommerce-glossary
CategoryReturns & Reverse Logistics
Related terms4
Terms indexed121
StatusDefinition ready

In practice

Requiring an RMA before accepting a return lets a business track incoming returns, verify the item is genuinely eligible under its return policy, and prevent fraudulent or mismatched returns from being processed automatically.

A customer requests a return online, receives an RMA number by email, and writes it on the outside of the return package so the warehouse can match it to the original order.

Why it matters

Requiring an RMA gives a business visibility and control over what's coming back and why, rather than being surprised by unexpected packages with no context.

Worth knowing

  • Lets a business track and match incoming returns against the original order automatically.
  • Helps prevent fraudulent returns, like sending back a different or damaged item.
  • Usually issued with clear instructions on packaging and where to ship the return.
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