Brand Analytics is a set of Amazon reports available to eligible Brand Registry sellers. It helps brands understand shopper behavior, search demand, basket combinations, and competitive catalog performance.
Why It Matters
Brand Analytics gives sellers data that is hard to infer from order reports alone. It can guide keyword strategy, bundle planning, cross-sell opportunities, and product launch decisions.
Common Uses
- Find high-volume search terms
- Compare clicked and purchased ASINs
- Spot products frequently bought together
- Monitor repeat purchase behavior