Brand Analytics
Amazon's reports for Brand Registry sellers showing shopper search terms, market baskets, repeat purchases and catalog performance. Brand Analytics shows data an order report can't: which search terms shoppers use most in your category, which products they click and buy for those terms, what else they buy alongside yours, and how often they come back.
In practice
Brand Analytics shows data an order report can't: which search terms shoppers use most in your category, which products they click and buy for those terms, what else they buy alongside yours, and how often they come back. It's only available to eligible brand owners enrolled in Brand Registry.
A brand sees in Brand Analytics that most buyers of its yoga mat also buy a strap from a competitor, so it launches a mat-and-strap bundle.
Why it matters
It turns keyword and product decisions from guesswork into evidence - which terms to target, what to bundle, and where competitors are winning the clicks.
Worth knowing
- Search term data shows the highest-volume queries and which ASINs win clicks and purchases for them.
- Market basket data reveals products frequently bought together - useful for bundles and cross-sell ads.
- Repeat purchase data shows whether customers come back, a key input for subscription and retention plans.
Start the conversation
Let's talk it through
Tell us where things stand with putting brand analytics into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
