Share of Voice
How visible your brand or products are compared with competitors across search results, ads and category pages. In ecommerce, share of voice is usually tracked keyword by keyword: of all the organic and sponsored placements shoppers see for your priority searches, how many are yours.
In practice
In ecommerce, share of voice is usually tracked keyword by keyword: of all the organic and sponsored placements shoppers see for your priority searches, how many are yours. It links advertising to market presence, which a return-on-ad-spend figure alone doesn't show.
A brand holds 40% of page-one placements for its top 10 keywords, and tracks that figure monthly as competitors increase their ad spend.
Why it matters
A brand can report a healthy ROAS while quietly losing visibility on its most important searches to competitors.
Worth knowing
- Track it on a fixed list of priority keywords so changes over time are comparable.
- Protecting branded searches keeps competitors from taking the traffic you've already earned.
- Balance defensive campaigns with category campaigns that win new, non-branded demand.
Start the conversation
Let's talk it through
Tell us where things stand with putting share of voice into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
