Live Chat
Real-time messaging support embedded on a storefront, often the fastest channel for pre-purchase questions.
In practice
It sits between email (slower, more detailed) and phone (immediate, but higher-effort) - well suited to quick pre-purchase questions where a shopper might otherwise abandon the page rather than wait for an email reply.
A shopper unsure about sizing opens a live chat widget on a product page and gets an answer in under a minute, instead of leaving to search elsewhere.
Why it matters
For pre-purchase questions specifically, live chat's near-instant response can be the difference between a shopper completing a purchase and abandoning the page to look elsewhere.
Worth knowing
- Sits between email (slower, thorough) and phone (immediate, higher-effort) in speed and effort.
- Proactive chat triggers can catch hesitant shoppers before they leave a page.
- AI-assisted chat can handle simple questions instantly, escalating complex ones to a human.
Start the conversation
Let's talk it through
Tell us where things stand with putting live chat into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
