Variant
A specific version of a product that differs by an attribute like size or color, usually grouped under one parent listing.
In practice
Marketplaces usually require variants to share the same core product identity - swapping size or color is fine, but combining fundamentally different products under one listing as "variants" typically violates catalog policy.
A t-shirt listed in small, medium, and large, each in three colors, has nine total variants grouped under one parent listing.
Why it matters
Getting variant grouping wrong - either splitting one product into separate listings, or forcing unrelated products together as 'variants' - is a common cause of catalog policy violations.
Worth knowing
- Should share the same core product identity, differing only by an attribute like size or color.
- Each variant typically needs its own unique identifier even while sharing a parent listing.
- Out-of-stock variants are usually shown grayed out rather than removed, preserving parent traffic.
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Let's talk it through
Tell us where things stand with putting variant into practice and we'll respond with next steps, no forms, no waiting in a queue.
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