Getting approved and set up was the easy part. Connecting with your new, expanded customer base is where the real work begins.
Win the Buy Box
Whether you’re a Walmart Marketplace Seller or a Walmart.com Supplier, this is the most important thing. The Buy Box seriously stimuli shopper behavior, so to get the deal, it’s acute that you have a top illustration.
Know your Audience
Online shoppers and buyers have diverse prerequisites than a store shopper. More Millennials visit Walmart.com than ever set foot in a store. Plus, the online shopper comes from a higher income bracket than the brick and mortar consumer. Listing items hard to find in stores give you a sell-through advantage.
Price, Price, Price
Being on Walmart’s website brings your business many benefits. But be aware: your items are listed alongside items of the world’s largest retailer! Walmart serves its customers at low prices. Price to win, but know your competition as well as your customer.
Rank Higher in Walmart.com Searches
Once your products are on Walmart.com, the next step is getting customers to find them! For tips on ranking higher in searches, be sure to read our detailed guide to Walmart SEO.
Build Better Item Pages
Building your item page correctly helps in search rankings and helps sell the customer once they’ve reached your item. If you want to know more about using keywords, better imagery, and video content, request a free consultation with our e-commerce experts.
We look at all the factors that can affect a customer’s purchase decision and reduced those into a single holistic score. Using an advanced algorithm, every individual Listing Quality Score is tailored by what matters most for the customer in that item’s specific category. Different categories may have differently weighted factors. Use the Listing Quality Dashboard to be your guide to unlocking each item’s maximum potential.
Marketplace Seller vs. Walmart Supplier
If you’re just now turning your eye to Walmart as a potential partner, you might be asking whether it’s better to be a Walmart Marketplace seller or a Walmart.com supplier. There are pros and cons to both.
First of all, it’s faster and easier to become an approved seller on the Walmart Marketplace than it is to become a supplier to Walmart. To request a Walmart seller account, you don’t need your Dun & Bradstreet credit information or insurance.
Because a supplier with Walmart has a fuller relationship, they are held to a higher standard prior to approval and throughout their partnership. Technically, the only association between a Marketplace seller and Walmart is that the seller’s products can be purchased on Walmart.com. As a Walmart supplier, however, you could potentially expand your product offerings in-store, and you have access to reporting functionality.
Walmart Marketplace FAQ
Walmart charges no annual or listing fees—only referral fees (6%–20%) depending on category. Winning the Walmart Buy Box requires competitive pricing, low-cost shipping, and availability. Walmart uses both item and seller ratings; both impact customer trust and Seller Scorecard. Your listings can earn badges like Bestseller, Only on Walmart, Sponsored, and more. SEO tips: multiple images, correct attributes, keyword-rich product name and description. Follow Walmart SEO checklist: image zoom, attributes, filters, and keyword use. 35+ product categories allowed: from clothing to electronics, groceries to health care. 7-step Walmart application process includes meeting customer service and pricing expectations. Walmart’s approval typically takes about 2 weeks with help from a Business Development Manager. Boost sales via pricing, stock, unique items, strong support, promotions, and word-of-mouth. 
