CMS (Content Management System)
The software used to create and publish a site's content without writing code for every page.
In practice
Most ecommerce platforms include a lightweight CMS for managing pages like blog posts or landing pages alongside the storefront itself, though larger businesses sometimes run a separate, more powerful CMS specifically for content marketing.
A marketing team publishes a new blog post and updates the homepage banner through the CMS, without needing a developer for either change.
Why it matters
A capable CMS lets marketing and content teams publish and update pages without needing a developer for every small change, meaningfully speeding up how often a business can update its site.
Worth knowing
- Most ecommerce platforms bundle a basic CMS alongside the storefront itself.
- Larger content-heavy businesses sometimes run a separate CMS dedicated to blog and marketing content.
- Good CMS structure (templates, reusable blocks) speeds up publishing consistent, on-brand pages.
Start the conversation
Let's talk it through
Tell us where things stand with putting cms into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
