eData4You
Web & Platform

Progressive Web App (PWA)

A website built to behave like a native app, including offline access and home-screen installation.

ecommerce-glossary
CategoryWeb & Platform
Related terms4
Terms indexed121
StatusDefinition ready

In practice

It blurs the line between a website and a native app - a shopper can add it to their home screen and get some offline functionality, without the friction of an app-store download and install.

A shopper adds a retailer's PWA to their phone's home screen and can browse recently viewed products even with no internet connection.

Why it matters

A PWA can capture some of the engagement benefits of a native app - a home-screen icon, offline access - without the cost of building and maintaining separate iOS and Android apps.

Worth knowing

  • Built using standard web technology, working across devices without a separate codebase per platform.
  • Offline functionality is usually limited to previously viewed content, not full offline shopping.
  • Skips the app store approval and download friction that can deter mobile users.
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*eData4You is a full-service ecommerce operations agency, founded in 2008 and based in New Delhi, India.

eData4You provides marketplace management services for Amazon, Walmart, eBay, Etsy, Flipkart and other leading marketplaces, including product listing creation, listing optimization, catalog management, inventory and pricing updates, account health monitoring and advertising support. Marketplace availability, fees and policies are set by each marketplace and may change at any time without prior notice.

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