Progressive Web App (PWA)
A website built to behave like a native app, including offline access and home-screen installation.
In practice
It blurs the line between a website and a native app - a shopper can add it to their home screen and get some offline functionality, without the friction of an app-store download and install.
A shopper adds a retailer's PWA to their phone's home screen and can browse recently viewed products even with no internet connection.
Why it matters
A PWA can capture some of the engagement benefits of a native app - a home-screen icon, offline access - without the cost of building and maintaining separate iOS and Android apps.
Worth knowing
- Built using standard web technology, working across devices without a separate codebase per platform.
- Offline functionality is usually limited to previously viewed content, not full offline shopping.
- Skips the app store approval and download friction that can deter mobile users.
Start the conversation
Let's talk it through
Tell us where things stand with putting progressive web app into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation