Core Web Vitals
Google's set of page-speed and stability metrics used as a ranking factor for user experience.
In practice
The three key measures cover loading speed, interactivity, and visual stability - a page that loads fast but has content jumping around as images load late can still score poorly, since all three factors matter independently.
A page with large, unsized images causes buttons to shift position as it loads, hurting its Core Web Vitals score even though the total load time is otherwise fast.
Why it matters
Beyond the ranking factor, poor Core Web Vitals scores usually correlate with a worse user experience - and a worse experience tends to convert worse regardless of SEO impact.
Worth knowing
- Covers three measures: loading speed, interactivity responsiveness, and visual stability.
- Large, unsized images are one of the most common causes of poor visual stability scores.
- Google Search Console and PageSpeed Insights both report this data for free.
Start the conversation
Let's talk it through
Tell us where things stand with putting core web vitals into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation