Product Feed
A structured file (XML, CSV) listing product data that's sent to a marketplace, ad platform or comparison engine to keep listings in sync.
In practice
Feeds typically need to be refreshed on a schedule - hourly, daily - so that price and stock changes stay in sync everywhere a product is listed, and a stale or malformed feed is a common cause of listings showing outdated prices or "out of stock" when they shouldn't.
A retailer's product feed updates every two hours, pushing the latest prices and stock levels to its Google Shopping campaign automatically.
Why it matters
A broken or stale product feed is one of the most common, entirely preventable causes of a listing showing the wrong price or an incorrect 'out of stock' status.
Worth knowing
- Common formats include XML, CSV, and JSON, depending on the destination platform's requirements.
- Should refresh frequently enough that price and stock changes propagate before becoming customer-facing.
- Feed errors often cause silent partial rejections rather than obvious, easy-to-spot failures.
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Let's talk it through
Tell us where things stand with putting product feed into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
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- No long-term contract to start the conversation
