Retargeting
Showing ads to shoppers who already viewed a product or visited a site, aimed at bringing them back to finish the purchase.
In practice
It relies on tracking pixels or cookies placed when a shopper visits a page, then serving ads to that same person across other sites or platforms they browse afterward - a workaround for the fact that most shoppers don't buy on their first visit.
A shopper views a pair of shoes without buying, then sees an ad for that exact pair on a different website the next day.
Why it matters
Most shoppers research before buying, so retargeting captures demand a business already paid to generate once, rather than paying again from scratch to reacquire that same attention.
Worth knowing
- Relies on a pixel or tag on-site to track which specific products or pages a visitor viewed.
- Frequency capping (limiting repeat impressions) prevents it from feeling intrusive.
- Works especially well combined with a discount or urgency message for shoppers who didn't buy.
Start the conversation
Let's talk it through
Tell us where things stand with putting retargeting into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
