Brand Registry
Amazon's program for verified trademark owners, unlocking listing protection tools, A+ Content and Sponsored Brands ads.
In practice
Enrollment requires an active trademark and unlocks tools most unregistered sellers don't get: Brand Analytics data, proactive image-based protection against counterfeit listings, and the ability to create A+ Content and Amazon Storefronts.
A brand that just got its trademark approved enrolls in Brand Registry and immediately gains the ability to report and remove a counterfeit seller piggybacking on its listing.
Why it matters
Without it, a brand has almost no recourse against counterfeiters or hijackers other than filing individual, slower complaints - Brand Registry gives faster, more direct enforcement tools.
Worth knowing
- Requires an active registered or pending trademark in the relevant marketplace's country.
- Unlocks Brand Analytics - search term and customer behavior data unregistered sellers can't see.
- A prerequisite for A+ Content, Sponsored Brands ads, and the Amazon Storefront builder.
Start the conversation
Let's talk it through
Tell us where things stand with putting brand registry into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
