FBA (Fulfillment by Amazon)
Amazon stores, picks, packs, ships and handles returns for inventory a seller sends to its warehouses.
In practice
Sellers pay for storage and a per-unit fulfillment fee based on size and weight, in exchange for Prime eligibility, Amazon-handled customer service, and the Buy Box advantage FBA listings tend to get. The tradeoff is less control over packaging and stricter prep requirements.
A seller ships a pallet of inventory to an Amazon fulfillment center; from that point, Amazon handles every order until the seller sends more stock.
Why it matters
FBA fees have risen steadily over the years, so whether it's still cheaper than doing it yourself now depends heavily on a product's size, weight, and how fast it sells.
Worth knowing
- Fees split into storage (per cubic foot, higher in Q4) and per-unit fulfillment (based on size and weight).
- Prep requirements are strict, and non-compliant inbound shipments can be rejected or fined.
- Multi-Channel Fulfillment lets a seller use FBA inventory to fulfill orders from other sales channels too.
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Let's talk it through
Tell us where things stand with putting fba into practice and we'll respond with next steps, no forms, no waiting in a queue.
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