Catalog Enrichment
Improving listing content - titles, bullet points, images, attributes - so a product converts better and ranks higher in search.
In practice
It goes beyond just filling in required fields - it means writing titles and bullet points around the keywords shoppers actually search, adding lifestyle images beyond the plain product shot, and filling in every optional attribute a marketplace allows, since more complete listings tend to rank and convert better.
A listing that originally had one product photo and a generic title gets rewritten with keyword-rich bullet points and five additional lifestyle images during enrichment.
Why it matters
Enrichment is one of the highest-leverage, lowest-cost improvements available to an existing catalog, since it doesn't require new products or ad spend - just making current listings work harder.
Worth knowing
- Keyword research should inform titles and bullets, rather than generic marketing language.
- Lifestyle and infographic images typically lift conversion more than plain product shots alone.
- Filling in every optional attribute improves both search visibility and filterability.
Start the conversation
Let's talk it through
Tell us where things stand with putting catalog enrichment into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
