Content Score
A measure of how complete a product's content is - titles, images, bullets, descriptions, attributes and compliance fields. Some marketplaces show a content or quality score directly, and ecommerce teams often build their own. It usually checks title length, image count, bullet coverage, rich content, category attributes, brand fields, dimensions, compliance data and search terms against what the category requires.
In practice
Some marketplaces show a content or quality score directly, and ecommerce teams often build their own. It usually checks title length, image count, bullet coverage, rich content, category attributes, brand fields, dimensions, compliance data and search terms against what the category requires.
A catalog audit finds 300 SKUs missing material and dimension attributes; filling them in lifts their content score and clears several suppressions.
Why it matters
Low content scores go hand in hand with weaker conversion, poorer search visibility, rejected listings and suppressed products.
Worth knowing
- Missing required category attributes are the most common cause of a low score.
- Scoring a whole catalog shows which listings to fix first, rather than editing at random.
- Requirements change by category over time, so a listing that scored well at launch can slip later.
Start the conversation
Let's talk it through
Tell us where things stand with putting content score into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
