eData4You
Amazon

Amazon Vine

Amazon's invitation-only review program: trusted reviewers (Vine Voices) get free units of new products and write honest reviews.

ecommerce-glossary
CategoryAmazon
Related terms4
Terms indexed126
StatusDefinition ready

In practice

Brand Registry sellers enrol eligible ASINs in Vine from Seller Central and provide a set number of free units; Amazon distributes them to Vine Voices, chosen for their review history. Sellers can't contact or choose reviewers, and reviews post with a Vine Voice badge. Amazon charges an enrolment fee per parent ASIN, and not every category is eligible.

A brand enrols a newly launched ASIN in Vine and gets its first reviews before starting Sponsored Products campaigns.

Why it matters

It gives a new product reviews before it has sales - which makes paid traffic convert far better at launch.

Worth knowing

  • Reviews are genuinely honest, so only enrol a product that's ready - Vine Voices will post negative reviews.
  • There's no guarantee every unit gets reviewed.
  • Use Vine to seed a new ASIN, then rely on Request a Review for ongoing review velocity.
How eData4You helpsMarketplace Management
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eData4You is a full-service ecommerce operations agency founded in 2008 and based in New Delhi, India.

We provide marketplace management services for Amazon, Walmart, eBay, Etsy, Flipkart, and other leading platforms. Our services include product listing creation and optimization, catalog management, inventory and pricing updates, account health monitoring, and advertising support.

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