Delivery Promise is the delivery date or delivery range a customer sees before placing an order. It is built from handling time, carrier speed, warehouse location, inventory availability, and marketplace rules.
Why It Matters
A strong delivery promise improves conversion. A missed promise can trigger refunds, negative feedback, account defects, and support tickets.
How To Improve It
Keep inventory close to demand, reduce handling time, use reliable shipping services, and update blackout dates before holidays or operational closures.