Sponsored Products
Pay-per-click ads that place a single listing in marketplace search results and on competing product pages. These ads target either specific keywords or a competitor's product page, and they're priced on a cost-per-click basis - the advertiser only pays when a shopper actually clicks, not for the impression itself.
In practice
These ads target either specific keywords or a competitor's product page, and they're priced on a cost-per-click basis - the advertiser only pays when a shopper actually clicks, not for the impression itself.
A seller runs a Sponsored Products campaign that places their listing directly on a rival brand's product page under "Sponsored items related to this product."
Why it matters
It's usually the first ad type a new seller runs, since it requires the least setup and can start driving both sales and organic rank momentum from day one.
Worth knowing
- Can target specific keywords (manual) or let Amazon choose relevant searches automatically.
- Also enables product targeting - placing an ad directly on a competitor's or complementary product's page.
- Only charges per click, so impressions with no engagement cost nothing.
Start the conversation
Let's talk it through
Tell us where things stand with putting sponsored products into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
