Variation Parent-Child is the relationship used to group related products under one marketplace listing. The parent is not usually purchasable; the child SKUs are the sellable options.
Common Examples
Sizes, colors, flavors, pack counts, and styles can be organized as variations when the marketplace allows that variation theme.
Why It Matters
Correct variation setup improves shopper comparison, review consolidation, and catalog organization. Incorrect variations can cause suppression, poor buyer experience, or policy violations.