TikTok Shop has officially rolled out its Seller Performance Score (SPS) system across its US, UK, and Southeast Asia marketplaces, effective May 12, 2026. The system replaces the previous informal quality rating and introduces hard thresholds that directly affect seller visibility and account standing.
How the Score Is Calculated
The SPS is a 0–100 composite score updated weekly, based on four weighted components:
| Component | Weight |
|---|---|
| Order fulfilment rate (shipped on time) | 35% |
| Customer satisfaction (returns, refund rate, reviews) | 30% |
| Listing compliance (accurate titles, images, prohibited content) | 20% |
| Response rate (replies within 24 hours) | 15% |
Scores are calculated on a rolling 60-day window, so a bad week does not immediately tank your rating but a persistent pattern will.
Threshold Consequences
- 70–100 (Good standing): Full access to Shoppable Videos, LIVE Shopping, promotional campaigns, and Featured Seller badge eligibility.
- 50–69 (At risk): Restricted from new promotional campaigns; existing campaigns continue but cannot be renewed. Warning banner displayed in Seller Centre.
- Below 50 (Critical): Account review initiated. TikTok Shop may suspend listing creation, withhold payouts pending investigation, or terminate the account after 30 days without improvement.
What Sellers Need to Do
TikTok Shop's rapid growth has made it one of the highest-growth channels for beauty, apparel, and home goods sellers. Losing promotional access at this stage of the platform's expansion is a significant competitive disadvantage.
Priority actions:
- Check your current score in TikTok Shop Seller Centre → Performance → Seller Score.
- Fix fulfilment gaps first — At 35% weight, late shipments are the fastest way to drop below 70. Ensure warehouse cutoff times align with TikTok's shipping windows.
- Audit your listings — Remove inaccurate claims, blurry images, or keyword-stuffed titles that could flag listing compliance issues.
- Set up 24-hour response workflows — Even an automated acknowledgement counts toward response rate; use TikTok Shop's Quick Reply templates.
- Monitor weekly — The score updates every Monday; build a weekly check into your operations cadence.
Sellers new to TikTok Shop have a 90-day grace period before the score affects their standing, giving time to establish a positive track record.