Buy Box Percentage measures how often your offer wins the Featured Offer position when it is eligible. A low percentage means shoppers may see another seller's offer even when your inventory is live.
Why It Matters
Most marketplace orders flow through the Featured Offer area. If your Buy Box percentage drops, sales can fall even when ranking and traffic stay stable.
What Affects It
Price, delivery speed, seller metrics, stock availability, fulfillment method, and account health all influence Buy Box competitiveness.