Review Velocity
How quickly a product gains new customer reviews over a period - a conversion and ranking signal on Amazon. Recency matters to both shoppers and the algorithm: a product with 50 reviews and 10 in the last month often looks more active, and converts better, than one with 200 reviews and none in six months.
In practice
Recency matters to both shoppers and the algorithm: a product with 50 reviews and 10 in the last month often looks more active, and converts better, than one with 200 reviews and none in six months. Compliant ways to raise velocity are Amazon's Request a Review button (5 to 30 days after delivery), the Vine program for new products, permitted buyer-seller messages and simply a better product and unboxing experience.
A listing with 30 reviews, 15 of them in the last month, outcompetes an older rival with 300 reviews but only 2 in the last quarter.
Why it matters
Steady new reviews support conversion and organic rank; a flat or falling rate is often an early sign of a stalling product.
Worth knowing
- Incentivised reviews, review trading and manipulation are prohibited and detected.
- No new reviews for 90 days or more often coincides with a falling BSR and organic rank.
- A sudden rise in negative reviews usually signals a quality or fulfillment problem worth investigating.
Start the conversation
Let's talk it through
Tell us where things stand with putting review velocity into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
