Amazon Storefront
A free, branded multi-page shop on Amazon that Brand Registry sellers build to show their full range outside normal search results. com/stores/<brand>, a Store can have a home page, category or collection sub-pages, product tiles with live prices and add-to-cart, video and image blocks, and shoppable lifestyle images.
In practice
Built with a drag-and-drop editor at amazon.com/stores/<brand>, a Store can have a home page, category or collection sub-pages, product tiles with live prices and add-to-cart, video and image blocks, and shoppable lifestyle images. Unlike a product detail page, it shows no competitor ads, and Seller Central reports its own traffic and sales.
A kitchenware brand sends its Sponsored Brands clicks to a Store page for "Baking" instead of one product page, and buyers add several items per order.
Why it matters
It's the best landing page for Sponsored Brands, DSP and external traffic because visitors see the whole range without competitors pulling them away, which helps cross-selling and order value.
Worth knowing
- Organise pages by how buyers shop (by room, occasion or problem), not by internal category codes.
- Lead the home page with the best-selling hero product.
- Refresh it seasonally, for example for Q4 gifting.
Related terms
Start the conversation
Let's talk it through
Tell us where things stand with putting amazon storefront into practice and we'll respond with next steps, no forms, no waiting in a queue.
- A specialist replies directly, not a support queue
- Whichever channel is fastest for you, call, WhatsApp or email
- No long-term contract to start the conversation
