Marketplace
News & Updates

Walmart Connect has introduced in-feed video ads within Sponsored Products on Walmart.com search results and browse pages. Video ads autoplay silently and link directly to the product page.

TikTok Shop introduced a 100-point Seller Performance Score. Sellers scoring below 70 lose access to promotional campaigns and Featured Seller badges; below 50 risks account suspension.

Walmart Fulfillment Services (WFS) has removed its prior $5,000 lifetime GMV threshold, opening the programme to all approved Walmart Marketplace sellers regardless of sales history.

eBay replaced its variable ad rate model for Promoted Listings Standard with fixed rates by category, ranging from 2% to 15%. Sellers can no longer bid higher to gain more visibility within the programme.

Amazon increased monthly FBA storage fees for standard-size and oversized units. Standard-size non-peak rates rose from $0.87 to $0.92 per cubic foot, with peak season rates climbing to $2.56/cu ft.

Amazon updated its A+ Content guidelines to make the Brand Story module mandatory for all new and updated submissions on Brand Registry ASINs. Submissions without it will be rejected.

Etsy's updated seller policy now requires disclosure when any product listing image is fully or substantially AI-generated. Undisclosed AI images may result in listing removal and account warnings.